With the Sony Ericsson Satio you can enjoy any form of entertainment anytime, anywhere. Whether its music or movies you will never be more than a tap away from your favourite tracks or shows. Just tap directly into your favourite videos and music with the unique full touch media menu, standby panels and music player. Snapping perfect pictures also just got so simple thanks to the 12.1 megapixel camera, intuitive touch focus and Xenon flash. Share your photos with your nearest and dearest via your social networking site or should we just call it facebook, produce huge prints and you can even comment directly on your images. With the Sony Ericsson Satio you can download exciting music, movies and games from PlayNow arena to personalise your entertainment experience on Satio and enjoy them in crystal clear 16:9 widescreen format. PlayNow arena on the Satio provides a full range of mobile entertainment available by dual download to both your PC and mobile phone with specially developed ring tones and music tones and DRM-free music tracks and TrackID charts from around the world. The Sony Ericsson satio have not yet been revealed, however it is expected to hit the shops towards the end of 2009. Now we come to the other 12 megapixel mobile phone - the Samsung Pixon 12. This camera phone has a 28mm lens, touch-autofocus, auto-panarama, image stabilisation, smile detection, blink detection, xenon flash, power LED flash and more. It has a smart-auto mode, which automatically selects the correct mode based on the subject placed in front of the camera. Another cool feature is autofocus tracking, touch a person or an object on the viewfinder and the Pixon12 will track them and keep them in focus as they move. There’s a dedicated camera button and the Pixon12 can record high resolution video at 30 frames per second. The Samsung Pixon12 is a 3G phone with HSDPA support. It has a GPS receiver for geotagging photos and now includes Wi-Fi. The 3.1 inch touchscreen uses Samsung’s TouchWiz interface, sensitivity is good and the screen provides haptic feedback. The good news about the Samung Pixon 12 is that it is already available on the market so has a jump start on the Sony Ericsson Satio.

Direct TV is the nation’s leading provider of high-definition channels bringing subscribers a total of 95 HD channels and over 260 channels all together. Dish Network, their leading satellite TV competitor, lags behind with just over 70 high-def channels. Cable companies bring approximately 50 HD channels to customers.

These delightful commercials focus on the high-def market and a make believe cable company. Each commercial joins the fictitious cable company boardroom for Cable Corp Inc. Christopher Guest, Jonathan Michael Higgins, and Ed Begley Jr. star in the Direct TV commercials. The tag line is “You deserve better than cable.”

In one commercial Roman the VP, played by Jonathan Michael Higgins, suggests that the Cable Corp Inc. advertise that they have a thousand HD channels in order to the subscriber base moving to Direct TV HD. In another commercial they board targets the Direct TV Sports HD market. Roman turns on some music and suggests bikini installers between 10 and 2 while three girls in red bikinis dance in the boardroom. The board of directors look mortified at the thought. These commercials all end in “You deserve better than cable.”

The geniuses behind these entertaining commercials did a fabulous job of showing the desperation of the cable company now that Direct TV has been taking their customers away. Statistics have shown that more cable subscribers are moving over to the satellite TV leader. From September of 2006 to September of 2007 the top ten cable TV companies combined did not have more subscribers than Direct TV.

Many people across the country have been remarking on their incredible customer service experiences with Direct TV. This is a marketing point in a few of the new Direct TV commercials. The commercials showcase the American Customer Satisfaction Index done by the University of Michigan Business School that reports their customer satisfaction rating has been higher than cable for seven years.

Another fine point of the commercials is the number of sports programming in high-def. Sports programming is a huge selling point for satellite television. Many sports fans across the country are enjoying their favorite sports team by selecting these sports subscriptions allowing them to see virtually every game regardless of where in the country they reside.

Direct TV and Dish Network both carry sports subscriptions including MLB Extra Innings, NHL Center Ice, MLS Direct Kick and NBA League Pass. Only Direct TV carries NFL and NASCAR content. They are the exclusive providers bringing the NFL Sunday Ticket and NASCAR HotPass to their sports offerings. In addition they offer rugby, college basketball including March Madness, golf, and cricket.

The satellite leader not only has the biggest lineup of sports subscriptions but they are the leading provider of sports programming in high-def. HD junkies are turning their noses up at standard definition. The adrenaline pumps more furiously when they are watching a game in stunning high-definition. Each drop of sweat, blade of grass, and more are seen in tremendous clarity giving the illusion of being on the field with all their sports heroes.

Although the product, customer service, and offerings speak for themselves these commercials make a lasting impression on viewers as they discuss the highlights around the water cooler.